Happy New Year From Stickynotes

Happy New Year everyone! Stickynotes is happy to work with you again in this new year. Have you seen the fireworks yet? It was extraordinary this year. This 2012, our company will still continue introducing new styles and shapes of sticky notes at the most affordable price. We are back in the office now, more new promotional post-it notes will be up shortly. As a refresher, this post will cover the advantages of using custom sticky pads and we’ll also give some tips on how to maximise their potential in promotional campaigns. 

1. Boost brand awareness and recognition.
2. Increase engagement with unique designs.
3. Cost-effective marketing tool for small businesses.

Promotional Sticky Note Benefits

Sticky notes still reign supreme as one of the popular promotional items tha Aussies love. It provides several benefits to businesses and individuals who wants to make an impression or boost the branding efforts of their organisation:

• Effective advertising tool: The flat surface of sticky notes allows you to visibly feature your brand logo, contact details, or slogan. They subtly remind your brand every time they're being utilised. This is why stickies are perfect to boost brand awareness and recognition among your intended audience.
• Versatility and practicality: If you want to cover all bases, better opt for logo-branded stickies. They can be used at offices, schools, and even homes. They are a highly useful giveaway because it has many functionalities and applications. Employees can jot down their ideas on it while brainstorming. Teaches can use them to make a colour graph. Or family members can leave messages on them, too.
• Cost-efficient marketing strategy: Alright, this is like comparing apples to oranges. But it is quite obvious that promotional sticky notes are more affordable than traditional forms of marketing like print or T.V. media. Especially if you're on a tight budget or just a newly launched business, personalised stickies offer a wider reach without breaking the bank.
• Increased engagement: This is a tricky one, but when done right, it can boost brand engagement by using only a pad of paper like sticky notes. Businesses may increase interaction with promotional sticky notes by offering them in unique shapes or by integrating game elements (like riddles or puzzles). Through this type of active engagement, your company will establish a stronger relationship with prospective customers.
• Long-lasting impression: Digital ads only last for a few seconds, and because us humans only have an attention span shorter than a goldfish, they're easily forgotten. It won't happen with customised sticky notes that have a visible presence which we see and hold for a long time. They stick around (pun intended) for a long amount of time, allowing your brand constant exposure. 

Maximise Sticky Note Campaigns

Consider applying the following strategies to maximise the use of promotional sticky pads and ensure effective results:

• Clearly define objectives: What do you want to achieve with your campaign using custom printed sticky notes? Do you want to generate leads, boost brand awareness, or increase website traffic? Ensure your goals are measurable and realistic so that you can evaluate how effective your marketing efforts are.
• Customise designs to your target audience: Choose colours and create designs that are appealing to your target demographic. It would be better if you make multiple iterations of promo sticky notes that caters to various types of consumers.
• Strategic Distribution Channels: Determine the places where your target audience mostly uses sticky notes (such as schools or workplaces). In this way, distribution will be easier since you will only collaborate with complementary businesses.
• Incorporate CTA's and special offers: How can you include CTA (call-to-action) into a sticky note? By printing your company's social media handles and encouraging recipients to follow them. Sweeten the deal by including special offers, discounts, or promotions. However, don't go overboard by printing too many texts, so you have to be extra creative on this part.
• Track and analyse results: Aside from hashtags and social media handles, you can also use cutting-edge technologies such as coupon codes or QR codes. In this way, you can easily keep an eye on engagement indicators, and keep track of the number of conversions from each campaign. Furthermore, you can identify which method gains the highest return on investment (ROI) and adjust future marketing efforts to reflect this.

Takeaway

As we embark on another exciting year at Sticky Notes, we are eager to continue our commitment towards innovation by introducing new styles and shapes of affordable promotional post-it notes. We firmly believe in the power of using customizable sticky notepads as effective advertising tools that can enhance brand awareness and engagement, ultimately contributing to the success of businesses like yours. Stay tuned for more updates and promotions from Sticky Notes throughout the year!